Crisis Communications

  • Remember, you are not alone. Staff are available to help you think through appropriate actions in response to a crisis, as well as planning internal and external communication.
  • Good internal communication is essential. If possible, do not wait until a crisis develops to notify key campus individuals. Many crises can be anticipated; contact Public Affairs if you see warning signs that something might become a problem.
  • Communicate quickly and thoroughly. Most problems do not improve on their own over time. Fast intervention is the key to warding off full-blown disasters.
  • Assemble thorough and accurate information, including what steps are being taken, if any, to resolve a problem.
  • Consider what audiences might be affected by or interested in the situation.
  • Be aware of or seek advice about what information can be released, and what is considered private or confidential.
  • Contact Public Affairs (936-5190) before talking with reporters. It may be appropriate for us to speak to the media on your behalf. Or, if you are to serve as a spokesperson, you may be more comfortable if you receive some coaching.